Actually, Society yes.
If they put ads on this video, they would have made at least $39,439 (at aprox. $0.0033 a view.)
They're not stupid, they're smart. A view is a view, regardless of whether the person likes it or not. If they hate it, they're bound to share it with people, like you just did, making them /more/ money. It's the same thing that happened with "Friday" and "Hot problems."