I do think you need to take into consideration where you're posting before you think everyone here represents the fact that most people watch TV online these days.
I never said most people watch TV on the internet, I only stated that more people are switching over to the internet to watch TV.
While a large number of people on these forums likely watch TV online, they don't represent most people in the world.
While I agree that the people who watch TV on the internet are the minority but that doesn't change the fact that the internet will be important for the future of TV shows. Why can't TV companies go ahead and add more internet related things into the mix? The internet is a game changer and it will happen sooner or later.
There are millions (if not billions) of people who watch TV everyday and commonly watch all their regularly-scheduled programmes on a TV when it first shows.
It's not something that's going to disappear over night, and it's really not going to any time soon.
If anything, TV-viewing is increasing as Television becomes more widely available to less-economically developed countries, like those in Africa and Asia.
I agree that most of the world will still watch TV in the current format but there are more ways to make money from your TV show than just the standard way alone. iTunes and other video on demand services are becoming more popular and more people are watching the TV shows from the websites of the TV station as well.
People are still happiest to sit down in a living room and turn on the TV and watch live-broadcasted TV, compared to sitting at a computer screen and watching later on when it gets online.
People can always watch their TV shows on a TV from a device that supports a video streaming service or just hook their computer onto their TV. Watching TV shows on the internet won't effect you from having trouble of seeing it on your big TV. Plus watching TV shows on a tablet is pretty good as well.
And TV producers almost certainly do pay attention to Online Ratings aswell as TV Ratings. But I'm pretty sure that TV ratings are quite rightly more important for them.
TV ratings are important but that doesn't mean that the internet isn't as important. People are buying TV show episodes from video on demand services more, which gives the TV show company even more money while the show is still airing.
When selling online, they only earn money from what they charge companies like Hulu or Netflix. Those companies then make money by selling advertising rights. That money doesn't go to the producers
That is only one way to make money from your TV show on the internet. TV stations can also put their TV shows on their own website. Plus the best way to make money on the internet is by putting your TV show on iTunes or any other video on demand service that charges per episode or per season.