Just like every other time.
They say they're going to picket some notable funeral, then every media outlet under the sun bitches about it for 3 days.
The only reason people even know of WBC is because of the attention they get from the media.
i've never seen WBC on any major-media outlet for more than a 15 minute showing. never on fox or CBS news. i've only seen the more untraditional news outlets broadcasting on WBC, but even that has slowed down.
anyways you only partially answered my question, i was asking how did the negative attention they received give them more airtime.