KAWAII-EE CRUSH
I find it to be bad just because it's of non-Japanese descent but uses Kawaii anyway like it's not weird at all!
And that commercial i linked doesn't make it any better 
"Kawaii", although being of Japanese descent, has been modernized and overpopularized/overused in the past couple of years.
It was only a matter of time, really.
And since loving five-year-olds are tip-tapping away on their tablets, I'm wouldn't be surprised if the target audience of that company knew exactly what was going on.
If that make sense. I don't know.