you guys can thank apple for this.
the tech not-so-savvy 5 steps behind parent generation are slowly starting to realize the latest 3 iPods are the same, the latest 3 Iphones are the same, the latest 3 iPads are the same.
so now they are feeling smart and trying to avoid that stuff. but when you leave apple and look to better brands and real products, that logic doesn't apply (nearly as much)