Stage 1: (Denial) This can't be happening! It's just a joke, RTB isn't gone
Stage 2: (Bargaining) Ephi, give RTB to someone else, we'll even PAY you to keep it up
Stage 3: (Anger) WHY ARE YOU DOING THIS TO US EPHI, WE NEEDED RTB WE HATE YOU NOW!
Stage 4: (Acceptance) Even though RTB may be gone, we will find a way to go on without RTB, and maybe someone will even come up with a RTB replacement!