You guys are missing the point. Women are vastly underrepresented in the sciences, and probably even less so in computer science. Most men who are interested in the sciences or programming or engineering are able to go into it without it being weird or unusual, but that's not necessarily the same thing for women. There is probably a workforce of literally thousands of women who would like to do science related jobs but aren't really given enough attention or opportunities because the general consensus is that women are less interested or less talented at STEM careers.
I guess my point is that men don't really need Google to make a campaign to get them hyped for STEM careers because they're already given more opportunities to pursue a STEM career than women are.
I wouldn't really equate this to #BanBossy because #BanBossy is just trying to solve something that most people would agree is a complete non-issue. But getting more women to go into more STEM-related careers would make the internet/technology/medicine/whatever that much better, and I don't think that's something worth complaining about.