Actually, looking at the use of SWAT codes and conventions, I'd say that this video would've more than likely had some level of pre-production planning. I don't think Filipe would've spent time going from server to server recording gameplay footage, and editing it, and publishing it, without having a single thought about what the reaction to the community would be.
I don't even like Filipe as a person, so believe me when I say I'm taking a very objective viewpoint here, but as someone who aspires to produce content myself, I would much rather uphold the idea of an openly accepting community of content and contribution. We have too many people fighting in Drama, and not enough people building in Gallery. Contribution builds a community, and if you try and hamfist some level of quality standard into the mix, people are going to be scared and not release their content. This is regressive behavior that damages gaming communities.