It actually does seem like he's trying to, but also act "cool" at the same time.
i dont get it though
lets say i called tills a friend
then i got drama'd
and i just said
"oh yea i did something bad sorry about it"
why is it that everyones brain switches off and spouts "DAMAGE CONTROLLLLLLLL"
like he doesnt even have to give a forget, should he be frantically saying "OH MY GOD I AM SO loving SORRY"