college education is something that goes along with becoming a services economy. people need to be highly skilled to be successful. it's not really possible to make a stable living by working in factories any more. to be competitive you have to have the skills, and that means going to college. it's not as simple as people just wanting free stuff, people are loving terrified of taking out tens of thousands of dollars in student loans just so that they have assurance that they can get a job in the future.
and i gotta agree with lord tony here, the fact that it's so necessary is absurd, but that's the reality of the job market. someone that's highly qualified for a job is probably going to get it if the company is willing to pay for them, and because people know that, they go to college and get those qualifications. the problem only grows over time.