better diaper research
Functionality.
Stocking will be pleased
flashy moving stuff ≠ better functionality
Functionality as in smoothness, ease of use, user-friendly, non-headache inducing, features and tools, stuff like that.
In all honesty, it sort of has the opposite effect on me. I don't see the need for websites to be any more than something like Newgrounds. All the other stuff feels like it bloats the site up.