Everybody is talking about how the video talks about 'the media' when the message is really about the richest of the rich and their reaction to the potential for society to transition to post-scarcity, thusly leading to Capitalism's obsolescence. They saw immediately that they can't milk the majority of people who work their land for very little return in comparison and so they immediately moved to deceive people about the cream in order to maintain their status of perpetual monopoly.