ya i use ublock a forgetton it's really good
didn't adblock pull an starfish move where it allowed even more ads than it should or something or was that a fake
Yes, it allowed services to buy whitelist rights through their service. It came to the point where the service wasn't doing its intended purpose.
Also in regards to the whole ads on websites thing:
Companies can whitelist or blacklist certain ads or categories of ads for their websites, or even on certain parts of their websites. This is mutually beneficial to the company hosting the ads on their website as they get ads appropriate to their site content and thus continued traffic, and for the ad supplier, which benefits from having their ad service continued with the hosting website.
They can in fact meticulously choose their ads if they want, but doing so would be bad business sense and it would apply to a narrower demographic. It depends on which ad servicer you subscribe to.
However if you are using a website creation service, you often just get whatever the creation service offers you, with no choice. But that is the service acting as a middleman, not a direct business relationship between the creator of the web service and the ad supplier.