The pipe-dream I currently have for the internet as it is, is something like this. A bunch of people basically communicating and "sharing" the internet, so it's totally decentralized. An even more vain hope of mine is that if this does somehow come to pass, that the internet reverts back to its wild-west ways of before the 2010's.
All we need is:
A. Guerrilla marketing
B. Good Timing
C. Using every Failure of Big Tech
D. Exclusive Content
So lets start with A.
Memes. Seriously.
Just meme the forget out of these sites. Make formats, and if you really want to go the full mile.
Make the memes intertwine with parts b and c. Every Leak, DDoS and other failure they stub their
toe into, is a great point for the Fediverse. As they all can be avoided with a decentralized network.
B. Good Timing. Every time there is a DDoS attack, or a Leak, (especially leaks) convince your family members, and friends, they're not safe continuing to use an account on Facebook, Twitter or Youtube.
What if it goes down for good or has a major data loss? they might not believe you. But it's possible. Give them this link to make your point:
https://nakedsecurity.sophos.com/2015/04/02/how-one-man-could-have-deleted-every-video-on-youtube/Don't necessarily convince them to jump, just get them on the alternate federated platform.
Once it happens again, just remind them of their alternate platform. And reinforce it with, "it's a good thing you had this."
Eventually there will be enough people using both platforms, it will become a set of battling platforms.
C. Censorship is big talking point from everyone across the spectrum. It used to be exclusively claimed to be as a Right-Wing talking point, however as it becomes more apparent that companies used censoring of a few as a stepping stone to censoring those who aren't "Advertiser Friendly" or profitable and taking up precious server space, or are in anyway against their monopoly. You will see more and more friends and family getting angry with their platforms.
Use this anger, convince them to jump, convince them to switch to the fediverse. Try to catch them right after any ban, temporary or permanent. Convince them to Jump or at the very least, hold a backup account. Next time they are banned, they will be more inclined to use these backup services.
D. Exclusive Content is the final nail in the Big tech coffin. Create content on Federated networks. Share that content on non-federated networks. If you're a consistent creator, make it clear your content will appear first on your federated network account (Mastadon, PeerTube, Frendica, etc.) alongside exclusive content not found on your non-federated accounts (Twitter, Youtube, Facebook, etc.).
If you want to go a step ahead, create a second account thats entirely exclusive to the fediverse.
If we start hitting a dueling-networks situation, then I'll explain the next steps we should take.