There is something mildly perturbing about being labeled as a "gamer".
I prefer not to be seen as just another individual in a mindless heard, classified by my interests and not by 'me'. I suppose the real thing bugging me is that there are marketing teams all across the globe generating ineffectively simple demographics of people.
One of those issues that isn't a true problem, but a frustration. I don't need my own flavor of Mountain Dew, thanks.