Lego Stuff

[ShadowZero]

I want those.

[Ad Bot]

[Jay the Cartoonist]

Tony's right, the Lego Company needs to come up with there own stuffty ideas like they used to.

Yeah he is right but he needs to stop talking about it, it's gettin' old.  I didn't make this thread for people to sit and grouch on it.

[Nickelob Ultra]

The LEGO stuff, contrary to popular belief and their marketing campaigns, are not doing this for the kids.

THEY DO IT FOR THE MONEY.

Sure it costs money to merchandise Star Wars, Spongebob, and all the other stuff cartoons or whatever, but who gives a damn?  Kids recognize their favorite characters in their favorite building blocks, and immediately slam it on their birthday wishlist.

[Nymethus]

THEY DO IT FOR THE MONEY.

Sure it costs money to merchandise Star Wars, Spongebob, and all the other stuff cartoons or whatever, but who gives a damn?

You make yourself sound stupid.
http://www.eurobricks.com/forum/index.php?s=85fe8071a5867da72d5faf3122473b3f&showtopic=47568&st=960&p=965918&#entry965918

[Brickman]

The LEGO stuff, contrary to popular belief and their marketing campaigns, are not doing this for the kids.

THEY DO IT FOR THE MONEY.

Sure it costs money to merchandise Star Wars, Spongebob, and all the other stuff cartoons or whatever, but who gives a damn?  Kids recognize their favorite characters in their favorite building blocks, and immediately slam it on their birthday wishlist.

You are incredibly loving handicapped.
Learn more about LEGO before you make wild assumptions.

[Lørd Tøny]

I'm pretty sure nicklebob is on to something.

The new lego sets that aren't endorsed by something else are either remakes or they look childlike so it appeals to smaller children more.

Example: ninjago

[Nymethus]

childlike

and now for something completely different

[Nickelob Ultra]

>make valid point
>get called stupid

Allow me to explain since you guys can't figure out LEGO's financial plan.


LEGO has to pay merchandising costs in order to be able to design and sell "themed" product lines such as Star Wars, Harry Potter, Ben 10, etc.  This means they pay the creators of those brands for the rights to sell those themed LEGO sets.  This cost carries on to the consumer.  I haven't gotten a LEGO Shop at Home catalog in years, but if I remember correctly, all the merchandised sets like Star Wars and such cost a bit more than the sets that LEGO designed themselves, such as BIONICLE or CITY.

However, LEGO is careful with their merchandising and only buys the merchandising rights to lines that they believe will be successful and popular with children (and not adults/teens), because again, like any other company, they're doing what is in best interest for profits.  They aren't going to make LEGO Halo because Halo is rated M and wouldn't look good on them selling a Mature-rated game-based LEGO set to children.  Star Wars, Harry Potter, Spongebob, etc., are all profitable merchandising costs that LEGO is willing to pay in order to keep healthy income.

tl;dr: Merchandising costs, but LEGO gets more money in the long run anyway.


Oh, and like I said,

The LEGO stuff, contrary to popular belief and their marketing campaigns, are not doing this for the kids.

I'll go ahead and explain this since apparently some of you lost the mental ability to comprehend simple sentences.

LEGO does not merchandise (brand name here) solely for the kids, they do it because they know kids would buy a LEGO set of that merchandised theme and want to make a profit.  I'm not saying they are necessarily evil like a big gas corporation or some outlandish stuff, I'm saying they do it for profits.



Remember, eating breakfast, breathing a fresh supply of oxygen daily, and getting 8+ hours of sleep are beneficial for thinking properly.

[Nymethus]

LEGO has to pay merchandising costs in order to be able to design and sell "themed" product lines such as Star Wars, Harry Potter, Ben 10, etc.  This means they pay the creators of those brands for the rights to sell those themed LEGO sets.  This cost carries on to the consumer.

That's why we're calling you stupid for saying it doesn't, smartass.

Onto your post, you're basically explaining what everyone knows, trying to look smarter than us. What's up with that.
I mean, TL;DR of your post is "TLG sells LEGO to make money", no stuff!

[Lørd Tøny]

and now for something completely different

That's not nearly as childlike like the new sets. That set still appeals to teens.

[Nymethus]

That's not nearly as childlike like the new sets. That set still appeals to teens.

Look at all the flashy blue, red, yellow and green colours! Must have!

[Lørd Tøny]

Look at all the flashy blue, red, yellow and green colours! Must have!

Those colors aren't bright enough to appeal to children and the regular smiley face ":)" isn't flashy enough to appeal to even younger children. Also their chest decals are too boring for children. They don't have any shiny gold/silver/sparkle paint like the ones the new lego knights have. Oh and last detail, there isn't any new fancy more rounder edged special bricks in any of these older sets. The look of those alone makes the set look nicer to younger children.

[Nymethus]

Those colors aren't bright enough to appeal to children and the regular smiley face ":)" isn't flashy enough to appeal to even younger children. Also their chest decals are too boring for children. They don't have any shiny gold/silver/sparkle paint like the ones the new LEGO knights have. Oh and last detail, there isn't any new fancy more rounder edged special bricks in any of these older sets. The look of those alone makes the set look nicer to younger children.

Brown is bright enough but the rainbow isn't? Okay?
Chrome stuff is shinier than sparkle paint or whatever.

Does rounder bricks mean round bricks? In case it does; we've had round bricks for a while.

[Lørd Tøny]

Brown is bright enough but the rainbow isn't? Okay?
Chrome stuff is shinier than sparkle paint or whatever.

Does rounder bricks mean round bricks? In case it does; we've had round bricks for a while.

The crown and the sword isn't enough. Now if it were shiny/sparkly on the armor or various other pieces then it would be enough.

By more rounded edge bricks I mean this crap.




-edit- Oh just for fun go here. http://www.lego.com/en-us/products/default.aspx

I count 9 products endorsed by other companies. 7 remakes. 5 other. Less than 3 for teens+.

[Nymethus]

The crown and the sword isn't enough. Now if it were shiny/sparkly on the armor or various other pieces then it would be enough.

What does this even mean?

In case you're saying chrome stuff is new:

By more rounded edge bricks I mean this crap.

http://img36.imageshack.us/img36/5610/rounds.png

Those bricks make sets look nicer to everyone.