"Hi, I'd like to buy some hard drives, I have tons of sensitive information and passwords to store from my conficker virus. I'll pay you with the money from my stolen credit card numbers!"
Then again, I guess the creator/datastoragebuyingpeople could be thought as those panicking to back up all their stuff.
On an unrelated note, I was scared stuffless when I saw this in my C:\ drive:

Turns out it was just this:
Ok Loading BitDefender Engines
State 0
Sleeping 3 seconds...
Found so far : 0x0 files/regs
Searching for Downadup file ....
- System folder
- Temporary folder
- Program Files
- Application Data
Found so far : 0x0 files/regs
No Traces of Downadup Worm were found
Holy stuff that's one nasty name for a file.