Some Lego products, including the popular Lego Technic and Bionicle, will still be made at Lego’s headquarters in Billund, 160 miles west of Copenhagen, which presently has a staff of 3,000 employees.The production of the basic Lego bricks will be handled by Flextronics, a Singapore-based electronics manufacturer, which operates factories in Mexico and in eastern Europe. Flextronics also is taking over Lego’s factory in Kladno, in the Czech Republic, beginning Aug. 1.
Byrne also said that Lego had suffered as it started to offer too many types of products, like radio-controlled toys, chasing the latest fads. Under Knudstorp, who took the reins in late 2004, Lego has refocused on compelling construction toys and pared down operations.
In 2005, the company sold off its four Legoland amusement parks in Billund, Denmark; Windsor near London; in Carlsbad, Calif.; and in Munich, Germany to U.S.-based private equity group Blackstone Capital Partners
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