'Fellow Humans' - Another Valve/Steam ARG?

[Rabbot32]

I'm posting this here because I don't think it fits in elsewhere.
Steam am are having a sale.
the humans are dead
The TVface occasionally flashes to random pictures of explosions and other things I can't make out. I translated the red binary via this site and apparently, it comes out to
H"HELP

Valve ARG Confirm???

Edit: I took a crack at the only full binary string in the background (what's under "HUMANS" and the black banner). It's another ".
Editedit: Proof I'm not lying:

[Ad Bot]

[TheScout]

its just a robot-themed sale

[Rabbot32]

Did you just ignore everything I said about the binary?

[Regulith]

it says "help" because it's a sale about robot horror

[EcstaticEggplant]

the binary in the middle is just an enlarged version of the bottom four bytes that say help. if you add a 1 to the end it says HE

[Rabbot32]

I don't think the sale focuses on robot horror, they're selling Mighty Number 9 and the War For Cybertron series, neither are horror.

[Freek]

I don't think the sale focuses on robot horror, they're selling Mighty Number 9 and the War For Cybertron series, neither are horror.

idk man mighty no.9 is pretty haunting

[Masterlegodude]

Inb4

[Regulith]

it's called "fellow humans" as though it's robots pretending to be humans and has a spooky header image

they might be including regular robot games for variety but that's the theme

valve args have a very distinct flavor to them, most notably something to actually decode besides simple binary

[SimpleFish]

My badge special interest is craving. Where's my second ARG badge at Valve?

[Shift Kitty]

half life 3 confirmed

[Ipquarx]

Most likely not an arg. The binary in the back is gibberish nonsense, and the text on the bottom just says "HELP"

[TheKid]

robots are fake anyways

[Refticus]

it's literally just a sale for games featuring robots.

[Tudoreleu]

there isn't even any binary here

[im g]http://i.imgur.com/GqS0so9.png[/img]

nvm