I will give it this, though. I think it's a step in the right direction design-wise. Apple (I hope) realized that amorphous slabs of brushed aluminum and glass looks stupid.
If this has a removable battery and an SD card, I can only assume that they realized that no matter how cool they think they are, they're going to have to start making phones that are useful, compared to how ridiculously versatile and powerful Android phones are.
I'm waiting for them to put a physical keyboard on the next iPhone. Then I'd know they're trying to play catch-up.