I remember when I downloaded Kingdom for Keflings (demo). It was horrible. Everything was kinda messed up and it took me a long time to understand that this is actually just a neat idea of a RTS game. But even though the idea was, as said, neat I didn't really like it. The ideas execution is very bad.
World of Keflings looks even better but I'd have to try it out to give a opinion.
The game is very simplistic and organized, how you couldn't figure it out is beyond me. I mean, the game is literally aimed at children, it's so preposterously easy to pick up and play. The execution is fine as well, the only issues with the previous game were FPS drops during season transitions and the lack of maps, or replayability.
As for the RTS comment: Yes, that's what it is, essentially. I honestly have a hard time believing you didn't figure that out in the first 30 seconds of playtime.