What if it was incorporated into a new kind of gametype where players started off with a small polygon creature and could feed it different color foods? Depending on how you feed your creature, it would change it's appearance and get different weapons.
Then, after a set amount of time, all the players would switch from raising their creatures to playing as them in a battle arena in a battle royal type fight. Last one surviving wins the round.
The gamemode would essentially be rush-and-collect then battle.