This is a fun idea, having a website dedicated to making everyone sound like an idiot or a cigarette or something, but he really needs to try and find the minor problems with community members and make a big deal out of them.
Inventing false stories about users isn't trolling, even if as a joke.
And he has to hate more, it's too obvious that he's friends with a few of these people and is afraid of going all out with the insults. Like Keonesan, he says he makes really cool stuff and is a cool guy. The words "make stuff" and "is cool" shouldn't be used in insults.