I don't see at all how that makes him a "forced celebrity" lol. he doesn't need to be made into a celebrity, he's on loving OWSLA, that's all the publicity he'll ever need.
She has 30 million followers.
She is basically advertising Zedd.
That's pretty much a textbook forced celebrity.
That's like if Obama went up and introduced me to the nation to try and get me to become mayor/governor.