These are the only reasons why you must love PETA.
PETA is a bit too extreme for me. I like most of what they do, but they flaunt videos of animal torture in some areas and places where I don't want to be reminded of them.
The goal is to get more people to donate, and trust me - they DO use the money, all of it, to get people to go out and rescue animals... but I'd rather not be shown videos of things I don't want to see. Their website had a video of a fur coat supplier literally skinning a live wolf. The thing was moving and squirming, screaming and yelping, and it was tied, upside-down by the legs, being skinned alive by some big, hairy man with a large knife. Blood was just running down the poor thing - I wish i could forget it.
tl;dr - It's about a gory video, don't read if you don't wish to know.