There's a bit of a commotion going on right now following a chain of emails sent to Penny Arcade and a few other news sites between a man named Dave and a company called Ocean Marketing.
Read about what went down
here on the Penny Arcade site, and hopefully the emails from "38-year-old" Paul Christoforo don't give you brain damage.
tl;dr -- Paul provides stuffty customer service and laughs at Dave's sense of authority, then proceeds to get destroyed by several major news sites for being a massive richardbag when Dave tells them about it.