You realize they always intended Mass Effect to be a trilogy? I don't see where there is any milking.
Good god, late reply to this.
EA is releasing a forgetstuffton of games on other platforms, mobile or otherwise, that are to assist you in the game. I wouldn't mind if it didn't actually give you an edge, and this is just borderline acceptable. But there's the DLC coming out, that was announced a few weeks before launch, if I have my facts right, I might not though. Anyways, apparently Bioware developed this DLC during the production of the actual game, and decided to cut it out, and then release it on launch as DLC for, what, 15 dollars? Maybe Bioware intended to have the DLC on the disc, but EA decided to stop them from doing so. Maybe it was going to be this from the get-go. I don't actually know all the details about this.
"Can it wait, Garrus?"