what's always gotten me about this kind of thing in gaming is that when someone makes a good game where you can be a woman instead of essentially tits on legs (with a gun) like mass effect or fallout or something nobody brings any attention to it
like, hey, you're being respectable, and you're respecting our thoughts on the matter, but since you're being so respectable we don't have to say anything about you and only have stuff to say about the things that aren't being respectable about it, thus bringing attention to the games that aren't respectful and making it a better move (marketing wise) to just go out of your way to make a lovey tits-on-legs character
like, in addition to the whole 'love sells' axiom, the fact that the tits-on-legs character is causing such a commotion within the gaming world is enough for people to look into the game that's causing all the commotion, causing even more sales