It has a great popularity boost since it comes from Mojang.
Doesn't mean it can be entertaining.
When i heard of this, i thought it sounded okay.
And now i've seen some gameplay, i still think it is okay.
Might not be the most awesome game ever.
But surely a good timewaster or just for having duels with friends every once in a while. :)
I mean, if it was for the big M on the front, i would've been interested in Cobalt too.
But after seeing some gameplay, i don't really like it.
I did see something slightly interesting about it a bit ago with getting into suits and shooting lasers.
But that is about it. :D
Tl;Dr Yes, it indeed gets more attention because of the whole Mojang, but that doesn't mean it is a bad game.
Games by other popular developers also get more attention from fans from these developers.
It is how it works.
You guys are also fan of almost everything Badspot makes. >:)