being affected by something doesn't magically give the source money
The problem you have is that you skim posts.
It was made pretty clear.
Pecon and I both believe that internet advertising (banners, flash ads) still have an effect at a subconscious level. Even without clicking on them.
Bisjac is a proponent to the belief that only TV and Radio ads have this effect. And that internet ads only affect you if you click on them (Sending you to the product/service's website)
And after you realized you read it wrong, you counter-acted with;
being affected by something doesn't magically give the source money
Views and clicks are separately recorded stats.