the fedora and euphoria memes are really just a sign of the growing anti-intellectualism on the internet. while the people who "caused" these memes (stupid people on facebook and one person on reddit who nobody really gave a stuff about) were, well, pretty stupid, now people just use it to attack things that sound intelligent (regardless if they are actually intelligent or not) and that they don't like. it's a kneejerk reaction, pretty much.