To be fair MW3 looked like stuff compared to the original black ops.
but i mean, black ops 2 looked spectacular. gonna go play some campaign and take some screenshots.
also, not only did it look amazing, it was unique and ambitious. the number of features introduced just made the game even better. features worth noting:
-multiple endings (more endings than mass effect 3!)
-customizable loadouts per campaign level
-unique weapons not introduced to multiplayer but bound to just single player
-the strike force missions that combined fps and rts. some say it was bad, but i think it's awesome and works perfectly for me.
multiplayer
-pick 10 system which allowed for great and diverse class loadouts
-great maps, probably the best since mw2
zombies
-survival zombies witih plenty of side quests
my fav has to be the alcatraz prison. the numerous secrets, and the ability to actually escape it was cool.