The way they're making the point is ineffective is my point. If a lot of children were killed by speeding then I'd definitely feel a lot more affected by the ad.
The issue is that I can guarantee most of the deaths are almost entirely the fault of the child. The advertisement shows someone going out of control and killing innocent children, but I can guarantee that's not how a majority of those accidents happened. I can guarantee what happened in most of those cases is some kid ran out into the middle of the road without looking and some poor bloke who was going too fast couldn't hit his brakes fast enough.
Any innocent deaths is a tragedy, but part of life are the facts that people make mistakes and innocent people die. In the grand scheme of things, 2 kids dying every year due to something dangerous that most people participate in is actually a really good statistic.
d0pe: thats really good
d0pe: considering in IL its been over 500
d0pe: this year
d0pe: lol
d0pe: there's several signs on the highway that update every day
d0pe: and literally every time i drive past it, it goes up by 10-20
The population if Illinois is 13 million, so if you divide 500 by 13 you get ~40 deaths per million. Northern Ireland has a population slightly less than 2 million, so that'd be slightly less than 80 deaths
per year if speeding was as much of a problem in Northern Ireland as it is in Illinois. Since Illinois has a child population of 24.4%, that works out to about 10 child deaths per million per year versus Northern Ireland's 1 child death per million per year. All I'm saying is that 2 deaths per year is a really good statistic.