So much misinformation.
Charities have many more expenses than just paying for research.
And just because every last cent isn't going directly into research, it does not mean the company isn't helping the cause. In 2013, 28% of the money went directly to research, 19% went to patient and community services (working with hospitals and caretakers to aid patients already afflicted in various ways), 32% to public and professional education (raising awareness and understanding of the disease and how to deal with it), 14% to fundraising to help bring in more money, and finally a whopping 7% to administration (running offices and paying employees).
A total of 93% of the money is used to directly help people with ALS in some way. Please stop spreading this sensationalist garbage.