I'm going to add onto what otto-san is saying and address this part of glass's post:
You are paying more for the Software and the services that come with having an Apple computer (iCloud, no other examples given)
when you need help you can contact Apple support which is usually pretty quick. If all else fails you can run up to an Apple store and usually have your product fixed pretty quick depending on the problem.
So first off, the purpose of iCloud is to store all your files on a cloud drive somewhere so you can access it on any apple device. However there are other perfectly viable, free alternatives to the iCloud, many of which have even better value. Some examples are Dropbox, Mega, Google Drive, and OneDrive. All 4 include desktop and mobile apps that allow all your files to be synced to whatever device you have, just like iCloud.
Dropbox offers 2GB free and 1TB for $11 a month.
You can even access your files from a smart TV.Google Drive offers 15GB free and 1TB for $10 a month.
Mega offers
50GB free and 1TB for 10€ ($11.34 at the moment) a month
iCloud offers 5GB free and 1TB for $20 a month.
OneDrive offers 15GB free and 1TB for an astonishing $7 a month, that's almost 3x cheaper. It also comes with office 365 for free. You can also access it on certain smart TVs.
So as you can see, iCloud really isn't all that unique.
I'm ignoring your claim about ease of use because that's irrelevant here, I'm looking at cold hard facts, not opinion.
Now about the tech support. First off, most problems for windows can be solved totally for free just by searching online. Every single one of the problems I've had I've been able to solve completely on my own with no help, just the trusty ol' free internet. Now I understand that for the less tech savvy individual it may take a bit more help to solve their problem. In cases like these you can call a friend, or call microsoft support. I'm not sure how much that costs, couldn't find anything online. If you have hardware problems, you have a couple options. You can 1. fix it yourself or 2. take it into a repair shop.
Now, for apple computers, being able to get your stuff repaired in the shop costs money. It's called AppleCare+, and it costs $170 every 3 years that you want your device protected. I'm not sure how much it costs if you don't have applecare+, but it probably costs more. That's about the equivalent price of going into the shop to get your computer fixed anyways. Getting phone support also costs money. $35 per incident, according to the apple website... That's a pretty hefty price if you ask me.
So really, I don't see anything special about what they offer.