Edit: They have reset the price but are now only offering the card edition on sale at $85. Thus the price will never go below $59.
So if charging full price for a 2.5 year old PC port isn't bad enough, they have pulled GTA 5 from the Steam Store, and replaced it with a DLC bundle that includes GTA Online Cash. Selling Pre-Purchase bonuses is a scummy move and doing it for the same price as the backers is just insulting. Now they are at $59.89, %30 off their "full price" of $85.
This is nothing but a scumbag cash-grab by a company who has already made the best selling game of this generation. Also because the "Shark Card" is used up instantly, this voids Steam Refunds.
And it doesn't look like it went very well for them.