i've compiled a list of reasons why i think this batstuff has gone on for this long:
Why Smart People Defend Bad IdeasWhy Do People Believe in Conspiracy Theories?and finally, the culture of self-appointed detective many inhabitants of 4chan / reddit have donned in recent years. at first, there was this wild success story of a group of 4chan users uncovering a strange mystery (at least i think so. maybe it didn't even happen). this led to every average lurker or conspirator thinking they have the capability and the evidence to uncover secrets and mysteries that either the government hasn't solved yet, or that they "dont want you to know". because of this single ego-inflating incident, thousands of people have decided "i can do this too!"
unfortunately, they can't. dozens of incidents similar to this where hundreds of users are "convinced" the evidence couldn't possibly be a coincidence have sprouted up, and every single one of them has been blatantly false or has led to a dead end. this still hasn't stopped people. the second anyone feels a shred of doubt, more people get sucked into the bullstuff tidal wave, and more "evidence" appears. even if it's not real evidence, it still gives everyone the illusion that progress is being made, or that they're closer to uncovering the truth. that's what keeps stuff like pizzagate thriving for longer than it ever needed to.
every single instance where a couple of otherwise insignificant lurkers have found barely connected coincidences have devolved into harassment calls and dead ends abandoned as the internet's fickle attention span wears out. in due time, pizzagate will devolve into occasional harassment calls to comet ping pong and dead end theories that can't be carried by blind mob mentality and meaningless momentum any longer. i
guarantee this.