User A makes a stuffty thread. Users B, C, D, E and F all decided that this is now a "joke", and decided to be "in" on the joke by making their own parody variants of the stuffty thread.
What the 6 users don't realise is that, they're not part of some massive global phenomenon; you aren't part of the joke, you are the joke, and it's about as funny as rotten cheese in a school backpack.