Simple: Context.
alright let me get more specific
a founder of an NFL partner business expresses right wing views that the left wing protests that actively disrespect the flag and/or the anthem (that whether you like it or not is insulting to the country) are driving business away from the NFL and in turn are driving business away from their business, and he gets supported by dose ebil unnamed white supremacists that will tie themselves to literally anything, and he's forced to step down, not, y'know,
the people partaking in the left wing protests that are actively driving business away