ATTENTION:
I know Badspot and his sponsors are wealthy.
6000 [users] * $20.00 = $120,000
That's about a years worth of money at a well paying job.
But I have been to seminars about TV Advertising, and the kiddies on this forum think that advertising is cheap, it's not. During the superbowl, :25 seconds of ad time is a mere 2.4 million dollars, if you were to run the ad locally with the cable provider. Damn!
Heres the verdict:
1) TV time would be FAR FAR FAR out of the budget.
2) Hell, why would it happen anyway?
3) IF it DID happen, BL would be over run by noobs just like HabboHotel, because they marketed, and BAM!, millions of users signed up, and based on reviews, the game is too over-populated to play anymore, just like China.
4) The people who think that TV time is possible, you're most likely equal to or less than 12 years old.
INTERNET ADVERTISING:
WITHOUT A DOUBT, Internet Video-based Marketing is easily possible. With a 2 minute commercial, you could send it in to many advertising firms and have them broadcast it on various websites, as a flash banner ad, easily enough.
And you could reach a more targeted audience over the internet.
Verdict:
1) Badspot has tried static-based image advertising on 'lego' websites. Not so specific, he may need to go bigger.
2) Video is more elegant than an advertisment with a little blocko guy and the games name. Who the hell would click on that? But with a video, it would be far more easier to target him/her and bring her to the site, where she/he would spend his/her hard earned $20.
3) It's cheaper than TV. (Yes, thats right you younglings).
Conclusion:
With a mere $120,000, it may seem a lot to the young eye, but it's not. You would need to make at least 30 times more than that to keep a steady TV ad going on a well known station. PBS, no.