Any infomercial grossly exaggerates the lack of intelligence the normal consumer has.
Any simple task is horribly difficult, from changing a tire to cutting a piece of bread from the loaf. But wait! We have a thing that will allow you to be lazy instead of learning how to do something properly and all it will cost is your next paycheck! Wooohooo! We rip you off making you think we're doing you a great service. Go profit margin go!