Paparazzi exists world wide. Throughout history, when someone could be gossiped upon, they would be. Hence etiquitte and stuff that royalty would have to deal with.
McDonalds has brought a new standard to service, while their food may not be the healthiest thing ever, they are one of the first companies to garuntee you get the same burger in Sweden that you would get in Texas. Plus their double quarter pounders with cheese are awesome.