Okay, let me get a few facts straight with you guys, I bought the game, and I love it, you don't have to pay to use the GFWL (Games for windows: Live), Securom is for initial activation only (basically release date and CD Key check), there's no limit to STEAM activations and for christs sake, it's not bugged up the ass, you guys just have stuffty PCs.
I admit that it's extremely unoptimized for the time being, but I run it just fine at medium medium.