Game not coming until official, advertised launch date. It'd be handicapped if the inner community got special treatment to their little, utterly well kept secret that somehow only got out by this campaign.
So then what WILL happen on Friday? An indie dev that's a part of the arg said something about hte possiblilty of a friday release, and there was some code in one of hte games saying "4/15/11 9am=4/19/11 7am" or whatever, what says valve wouldn't release it as a preorder bonus type thing? Why would it be handicapped? You'd just be mad probably. You don't have to advertise an early release treat.