They're not pushing it down your throat, they're just adding it instead of stuff people want.
think about it, the last few updates, bug fixes, loving up the simple and user friendly clan system, dungeoneering stories, and a slug quest. did i mention the quest is somehow in a loving dungeoneering dungeon? once you begin placing a part of an old storyline in a new dungeoneering dungeon that has little to nothing to do with the rest of the game, it's pushing it down peoples throats. sorry if i seem a bit heated about this but i've been playing this since i was a little kid.