it showcases the utter stupidity that runs throughout Hasbro...
actually, if it's profitable it's not stupid.
most of the fandom isn't going to care for it, but their target demographic (young teens) probably will and that's the point.
it's not about or for the fandom, not that it has ever been
sure it sucks that we don't get more pony in the form of a movie yet, but they're not limited to a single movie you know