Nintendo has made their announcement today, and it's the introduction of
a new website called "Gotta Catch 'Em All" after the famous series catchphrase that has recently been finding its way back onto merchandise.
Gotta Catch 'Em All is a sweepstakes website that will be running until the release of X&Y. It can be accessed with the code
XY1012. Each Pokeball is opened with a code hidden somewhere around the Pokemon Company's media pages and contains "a Pokémon, a digital gift, and a chance to win" one of the sweepstakes prizes, which include a 3DS XL, copies of X&Y, and X&Y TCG packs. Clicking on Pokeballs that have their code posted will give you a hint to their whereabouts.
If you want to spoil the fun (or just want a chance to grab those glorious goodies as well as some Pokemon ringtones) you can visit
the Pokebeach news post and find the currently available codes at the bottom of the box.
wait WAIT WAIT WAIT WHAT
WHAT THE forget DO YOU MEAN POKEMON IS MAKING A XABUNGLE REFERENCE
I see literally no resemblance
