I've been beta testing this game since November 2013, the microtransactions (specifically the wait times if all your minifigures die) weren't added until a week or two ago. It's really quite a shame, the game can be fairly fun if you're playing with friends... Until you're mobbed by enemies, all your minifigures die, and you either have to wait or pay up. Funcom seems to be changing the exact waiting time, it's gone everywhere from one minute to 10 minutes to nearly four hours. The War Z anyone? Anyway, hit Ctrl B in-game to open the feedback form, and whine about it. Hopefully they'll listen and ditch it.
@Dre5567, no. NetDevil was alive for quite a while after LU shut down, working on some game called Fortune Online that apparently never got finished. LEGO bought LU from Gazillion/NetDevil in early 2011, along with most of the studio, which was renamed to Play Well Studios, which was shut down along with the game in early 2012. People disagree as to why the game closed but the "official" answer from LEGO is that they couldn't make enough money to justify running it and maintaining update development.
I wouldn't really compare this game to LU though. It's more along the lines of a kid-friendly Diablo or Torchlight - action RPG stuff. Maybe a dash of Skylanders.
The art style is the best part of the game IMO. It's got some really nice looking environments, and more LEGO models and elements than normal LEGO games by TT.