Guys, it's not really a matter of quality or durability or whatever; it's much simpler than that.
It's because Apple knows marketing. To an extreme. Almost better than any other company in existence. Additionally, because they're the first ones who often take the major leaps forward (such as this) or are at least the first to be recognized for it, they build a growing interest. I'm not going to have an opinion on this until something happens, and even then it might be a while. I don't like to pre-judge, and since it seems like much isn't set in stone at the moment, nobody fully knows how this will play out. And please, don't pretend like you do, 'cause you don't.