It's a terrible ineffective commercial anyway.
"Since 2000, speeding has killed a classroom of our kids."
Seriously? If over the course of 14 years less than 30 kids die from something, it's pretty much a non-problem. I would have literally assumed that more deaths occurred by speeding in the UK if I hadn't seen this advertisement.
Bear in mind that statistic doesn't take into consideration adults, and there are more of those on the road than there are children in cars or getting ran over in the streets and other places.
And speeding is a problem on the roads in the UK, but it's nowhere near as big a problem as drink driving, distracted driving, tired driving, driving without seatbelts, or just generally poor driving.
The advert is also produced by Northern Ireland, and I believe the statistic represents only Northern Ireland, rather than the whole of the UK.
The population of the UK is 63.23 million. If 30 kids died that's 0.000047% of the total population dead in 14 years.
The population of just Northern Ireland is 1.81 million. 30 kids dying is 0.00166% of the NI population dead in 14 years. A much larger proportion.
And 30 kids dying due to speedy driving is bad no matter how rare it is and over whatever time period.
And this advert was put out because the rate of high-speed driving in NI was on the increase.
Poll